Dopo aver lavorato per 20 anni nelle principali agenzie di advertising e comunicazione italiane come copywriter e strategist, nel 2007 ho fondato l’agenzia Hagakure, una delle prime, più innovative e più importanti agenzie italiane di Social Media & Digital Communications, che ho gestito  sino al 2014 quando, fondendosi con altre due sigle, è diventata DOING l’agenzia di Digital Communications leader in Italia. Per DOING, oltre a essere uno degli shareholder ho svolto il ruolo di Board Member e Head of Creative and Content. Nel 2018 DOING è stata acquisita al 100% dalla multinazionale francese Cap Gemini, in una delle exit più significative del mercato nazionale delle Digital Consultancy.

Sono l’autore di Internet P.R. – Il dialogo in rete tra aziende e consumatori, edito nell’aprile del 2008 da Apogeo-Feltrinelli, di Social Network – Costruire e Comunicare identità in Rete di Apogeo Editore, marzo 20111. Dal 2002 al 2006 ho fatto parte del consiglio direttivo dell’Art Directors Club Italiano. Insegno e ho insegnato Digital Marketing e Communications in corsi, seminari e master presso: Università Bocconi, Università di Siena, IED, Università di Padova, LUISS Guido Carli, Rome, IULM, Accademia di Comunicazione, Stogea, Isida, In The Boardroom / Valore D. Nel 2010 con Hagakure sono stato uno dei fondatori del Network di agenzie Box.

Dal 2010  mi occupo di relazioni culturali e commerciali con il Giappone.

Dapprima attraverso un’associazione culturale che ha come scopo promuovere la cultura enogastronomica giapponese e asiatica in Italia: La Via del Sake, successivamente con una boutique consulting, Nippon Concièrge, che opera nel campo del Business Consulting e Intercultural Management nel campo del turismo e ravel design con una licenza europea di Tour Operator e Online Travel Agency per clienti privati e B2B com Destination Management Company.

Nel 2019 e 2020 ho conseguito due certificazioni presso HOFSTEDE INSIGHTS e INSEAD, le più importanti istituzioni internazionali al riguardo, nel campo della Cultura Organizzativa e delle National Culture.

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After working for 20 years in the main Italian advertising and communication agencies as a copywriter and strategist, in 2007 I founded the Hagakure agency, one of the first, most innovative and most important Italian Social Media & Digital Communications agencies, which I managed until to 2014 when, merging with two other acronyms, DOING became the leading Digital Communications agency in Italy. For DOING, in addition to being one of the shareholders, I played the role of Board Member and Head of Creative and Content. In 2018 DOING was acquired 100% by the French multinational Cap Gemini, in one of the most significant exits of the national Digital Consultancy market.

After working for 20 years in the main Italian advertising and communication agencies as a copywriter and strategist, in 2007 I founded the Hagakure agency, one of the first, most innovative and most important Italian Social Media & Digital Communications agencies, which I managed until to 2014 when, merging with two other acronyms, DOING became the leading Digital Communications agency in Italy. For DOING, in addition to being one of the shareholders, I played the role of Board Member and Head of Creative and Content. In 2018 DOING was acquired 100% by the French multinational Cap Gemini, in one of the most significant exits of the national Digital Consultancy market.

I am the author of Internet P.R. – Il dialogo in rete tra aziende e consumatori, published in April 2008 by Apogeo-Feltrinelli, of Social Network – Costruire e Comunicare identità in Rete by Apogeo Editore, March 2011. From 2002 to 2006 I was a member of the board of directors of the Italian Art Directors Club. I teach and have taught Digital Marketing and Communications in courses, seminars and masters at: Bocconi University, University of Siena, IED, University of Padua, LUISS Guido Carli, Rome, IULM, Accademia di Comunicazione, Stogea, Isida, In The Boardroom / Valore D. In 2010 with Hagakure I was one of the founders of the Box Agency Network.

Since 2010 I have been dealing with cultural and commercial relations with Japan. First through a cultural association that aims to promote Japanese and Asian food and wine culture in Italy: La Via del Sake, then with a boutique consulting, Nippon Concièrge, which operates in the field of Business Consulting and Intercultural Management and in the field of tourism and ravel design with a European license of Tour Operator and Online Travel Agency for private clients and B2B com Destination Management Company.

In 2019 and 2020 I obtained two certifications from HOFSTEDE INSIGHTS and INSEAD, the most important international institutions in this regard, in the field of Organisational Culture and National Cultures.

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La mia presenza online – My online presence

http://www.facebook.com/marcomassarotto

http://twitter.com/marcomassarotto

http://www.linkedin.com/in/marcomassarotto

http://instagram.com/marcomassarotto

http://www.youtube.com/marcomassarotto